Insurance marketing: Are you using the biggest social networking sites?
Facebook is a social media site that allows users to connect with “friends,” with whom they may then share comments, photos, videos and links. Users create specific pages for themselves where they list interests and other information about themselves.
Businesses can create “fan pages” for their brands. Users can become fans of those pages and interact with the company there. It’s the largest social networking site in the world, so odds are many of your clients already use it.
Tips:
- Post pictures so people can see the personal, human side of your agency
- “Tag” pictures with people’s names. If you tag a client in a photo, their friends will see that and your agency will be more visible.
- Monitor your Facebook page for unwanted content or complaints. Respond politely. Others may come to your aid, but you need to be there to participate.
- Keep a dialog going. Talk about safe topics other than your business. Maybe sports, local activities or interesting news articles.
Twitter allows users to post short messages of 140 characters in real-time. Other users (“followers”) can then respond to those messages in directed “tweets.” Various third party websites also allow users to post pictures, videos and longer messages.
Tips:
- Twitter allows you to post information in real-time, so it’s a good place to make announcements in support of your insurance marketing.
- You can also answer customer questions and have a dialog about their concerns.
- Twitter’s “list” function allows you to organize your followers and the people you follow into groups, such as customers or other professionals.
- Like Facebook, Twitter gives you the opportunity to share links to interesting content.
Similar to Facebook in functionality, LinkedIn is a social media site specifically geared toward business professionals and which can serve as a sort of online resume. This makes it especially effective in insurance marketing. Users can recommend other users as a sort of professional seal of approval.
Tips:
- Get involved in groups. It’s a good way to network with other professionals.
- Recommend people you know. Maybe you’ll get recommendations back.
YouTube
Not exactly a social networking site per se, YouTube does offer a venue for you to upload videos, which you can then place on Facebook, link to on Twitter or post on your company blog.
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